Section B
1. A man may usually be known by the books he reads as well as by the company he keep, for there is a companionship of books as well as of men. A good book may be among the best of friends. It is the same today as it always was, and it will never change. It is the most patient and cheerful of companions. It does not turn its back upon us in times of adversity or distress. It always receives us with the same kindness; amusing and instructing us in youth, and comforting and consoling us in age.
2. Outdoor advertising provides the advertiser with the largest colorful display of his product, package, trade mark, and slogan and so on. It embraces the most spectacular use of lights and animation in order to attract a passer-by and deliver a message. It provides visual continuity to a campaign that may also be appearing in other media. Outdoor advertising has a high degree of geographic flexibility. An advertiser can use it nationally, by region, by markets, and even by specific locations within those markets.
